| Total visitors | 14 | 14 more than previous period |
|---|---|---|
| Total pageviews | 730 | 730 more than previous period |
| Realtime pageviews | 0 | pageviews in the last hour |
| # | Pages | Visitors | Pageviews |
|---|---|---|---|
| 1 | Cover | 33 | 95 |
| 2 | 1.1 Defining Global Marketing | 12 | 54 |
| 3 | 1.0 Introduction | 11 | 37 |
| 4 | 1.2 The Global Value Chain | 10 | 30 |
| 5 | Acknowledgements | 9 | 26 |
| 6 | Chapter 1: Introduction to Global Marketing | 9 | 23 |
| 7 | 1.3 The Motivation for Global Marketing | 9 | 19 |
| 8 | 1.4 Stages in Global Marketing | 7 | 18 |
| 9 | 1.5 Challenges of Global Marketing | 7 | 18 |
| 10 | 5.3 A Firm’s External Macro Environment: PESTEL | 4 | 17 |
| 11 | 1.7 Standardization and Customization | 4 | 15 |
| 12 | 1.6 The Globalization Debate | 7 | 14 |
| 13 | 5.3 The General Environment (PESTEL) | 4 | 14 |
| 14 | 5.2 Using SWOT for Strategic Analysis | 4 | 13 |
| 15 | 3.3 Describing Culture: Hall | 7 | 13 |
| 16 | 5.4 A Firm’s Micro Environment: Porter’s Five Forces | 2 | 12 |
| 17 | 3.5 The Social and Cultural Environment | 4 | 11 |
| 18 | 3.2 Describing Culture: Hofstede | 6 | 11 |
| 19 | 5.0 Introduction | 3 | 10 |
| 20 | 4.1 Measuring Market Attractiveness | 6 | 9 |
| # | Referrers | Visitors | Pageviews |
|---|---|---|---|
| 1 | connect.openathens.net | 3 | 8 |