Persuasion and Argument
English for Degree Entrance (EDE) compiled by Carrie Molinski & Sue Slessor.
Except where otherwise noted, this OER is licensed under CC BY-NC-SA 4.0
Please visit the web version of English for Degree Entrance (EDE) to access the complete book, interactive activities and videos.
Introduction
The persuasive and argument techniques are not only used in academic essays. We see persuasive techniques in everything from newspaper articles to advertisements and even in oral communications like speeches or formal presentations.
In this module, you will look at how persuasive techniques are used in different mediums. To work through this module, you will need to refer back to the information you learned in the previous one.
Learning Objectives
- Explore persuasive and argument techniques commonly used in writing.
- Identify the differences between Ethos, Pathos, and Logos.
- Identify persuasive techniques used in essays, advertisements, and oral communications.
- Identify persuasive techniques used in essays, advertisements and oral communications.
To Do List
- Read the chapter on Persuasive and Argument Techniques and watch the 3 videos embedded in the reading.
- Complete the exercises and H5Ps to check your understanding.
- Review the persuasive essay, Water Inequality, from Module 1.
- Complete the Persuasive Essay Analysis Assignment in Blackboard.
- Watch the video, The Art of Rhetoric: Persuasive Techniques in Advertising in Blackboard.
- Complete the Advertising Techniques Assignment in Blackboard.
- Watch the Ted Talk, Why school should start later for teens.
- Complete the Persuasive Oral Assignment in Blackboard.
Attribution
Except where otherwise noted, “Persuasion and Argument” by Academic and Career Prep, Georgian College, is licensed under CC BY-NC-SA 4.0.
