Catalogue

This open educational resource is designed to guide first-year college students in developing the vital communication skills that will help with the real, everyday tasks of writing and speaking in their chosen profession. Organized in three major units—Communication Fundamentals, Applied Writing, and Oral Communication—the textbook is conveniently presented in a variety of AODA-compliant formats and written in the reader-friendly style of a professional email between colleagues. The textbook helps ensure that students graduate with the communication skills necessary to succeed in the modern workplace. This version was revised for Personal Support Workers

Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

Teaching strategic management classes can be a very difficult challenge for professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Many students have very little experience with major organizational choices. This undermines many students’ engagement in the course.

Our book is designed to enhance student engagement. A good product in any industry matches what customers want and need, and the textbook industry is no exception. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), our book offers the following:

• Several graphic displays in each chapter that summarize key concepts in a visually appealing format. Chapter 1 “Mastering Strategy: Art and Science”, for example, offers graphic displays on (1) the “5 Ps” of strategy; (2) intended, emergent, and realized strategies; (3) strategy in ancient times; (4) military strategy; and (5) the evolution of strategic management as a field of study. The idea for the graphic displays was inspired by the visually rich and popular series on business published by DK Publishing.
• Rich, illustrative examples drawn from companies that are relevant to many students. As part of our emphasis on examples, the chapters use several companies as examples to bring various concepts to life. In Chapter 1 “Mastering Strategy: Art and Science”, Apple is used as the ongoing example.
• A “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1 “Mastering Strategy: Art and Science”, for example, we describe how The Social Network illustrates intended, emergent, and realized strategies.

The idea behind the creation of this open textbook is twofold. First, it is written as a resource for educators to teach students about the Indigenous historical significance of the lands encompassing the Robinson-Huron Treaty area and more specifically the Greater Sudbury and Manitoulin area. Secondly, through the use of interactive mapping strategies, the textbook will serve as a guide for educators to develop a similar resource to document Indigenous stories from their own areas. This open textbook is designed to be used at an introductory level to teach about social welfare issues within the Honours Bachelor of Indigenous Social Work program situated in the School of Indigenous Relations at Laurentian University. The material contained within this open textbook is broad enough that it can be used in other disciplines – sociology, education, law and justice, architecture, etc. Fo This text consists of six chapters. Chapter 1 provides an introduction to the gathering of Indigenous stories and their historical significance within the Greater Sudbury area. Chapters 2 – 5 are strucured using the medicine wheel as its framework. Finally, Chapter 6 focuses on braiding Indigenous and Western approaches.

This is a forest measurements textbook written for field technicians.  Silvicultural applications and illustrations are provided to demonstrate the relevance of the measurements.  Special “technique tips” for each skill are intended to help increase data collection accuracy and confidence.  These include how to avoid common pitfalls, effective short cuts and essentials for recording field data correctly.  Topics include how to determine %slope, tree height, tree diameter, live crown ratio, tree age, crown class and site index.  The emphasis is on elementary skills; it is not intended to be a timber cruising guide.

Where did we come from? What were our ancestors like? Why do we differ from other animals? How do scientists trace and construct our evolutionary history? The History of Our Tribe: Hominini provides answers to these questions and more. The book explores the field of paleoanthropology past and present. Beginning over 65 million years ago, Welker traces the evolution of our species, the environments and selective forces that shaped our ancestors, their physical and cultural adaptations, and the people and places involved with their discovery and study. It is designed as a textbook for a course on Human Evolution but can also serve as an introductory text for relevant sections of courses in Biological or General Anthropology or general interest. It is both a comprehensive technical reference for relevant terms, theories, methods, and species and an overview of the people, places, and discoveries that have imbued paleoanthropology with such fascination, romance, and mystery.

Knowing Home attempts to capture the creative vision of Indigenous scientific knowledge and technology that is derived from an ecology of a home place. The traditional wisdom component of Indigenous Science—the values and ways of decision-making—assists humans in their relationship with each other, the land and water, and all of creation. Indigenous perspectives have the potential to give insight and guidance to the kind of environmental ethics and deep understanding that we must gain as we attempt to solve the increasingly complex problems of the 21st century.

Braiding Indigenous Science and Western Science is a metaphor used to establish a particular relationship. Linked by braiding, there is a certain reciprocity. Each strand remains a separate entity, but all strands come together to form the whole. When we braid Indigenous Science with Western Science we acknowledge that both ways of knowing are legitimate forms of knowledge.

The book provides a window into the vast storehouse of innovations and technologies of the Indigenous peoples who live in Northwestern North America. It is our hope that the Indigenous Science examples, research and curriculum models will inspire deep reflection regarding the under-representation of Aboriginal students in the sciences. It is intended that the rich examples and cases, combined with the resources listed in the appendices, will enable teachers and students to explore Indigenous Science examples in the classroom, and in addition, support the development of curriculum projects in home places.

Fleming College faculty and our peers around the world are building a community patchwork of ‘chapters’ into a quasi-textbook about pedagogy for teaching & learning in college. Each patch of the quilt/chapter of the book (let’s call it a patchbook) will focus on one pedagogical skill and be completed and published by an individual faculty member.

We began our search for pedagogical skills to cover with the University of Michigan’s High Leverage Practices, but the scope of the patchwork did not and does not end there. It is dictated by those who want to contribute. We want to tell the stories of our own favorite teaching and learning moves. Here is version one.

About the Book

This peer reviewed e-book is a must-read for nurses and other health professionals who strive to teach with creativity and excellence in clinical settings. Each chapter presents current evidence informed educational practice knowledge. Each topic is also presented with text boxes describing ‘Creative Strategies’ that clinical teachers from across Canada have successfully implemented. For those who are interested in background knowledge, the authors provided a comprehensive literature base. And, for those interested mainly in ‘what to do,’ the text box summaries offer step-by-step directions for creative, challenging activities that both new and experienced instructors can begin using immediately.

The authors also address other issues familiar to clinical teachers. How do the theoretical foundations of teaching apply to clinical learning environments? How does one articulate a personal philosophy of teaching? How can clinical teachers support and socialize students towards becoming competent professionals? How can technology assist clinical instruction? What are the best methods of evaluating student progress in clinical ‘classrooms?’ What can preceptors do to promote student success? By considering these and other concerns, and by providing the kinds of practical strategies that can begin to resolve them, this open educational resource will be invaluable to clinical teachers from a variety of different disciplines and health care settings.

About the Authors

Sherri Melrose, Caroline Park, and Beth Perry teach in the Faculty of Health Disciplines at Athabasca University. Melrose has published widely on educating health professionals, facilitates a graduate course in clinical teaching and is a winner of the Canadian Association of Schools of Nursing Award for Excellence in Nursing Education. Park, currently the Chair of Graduate Programs, has taught in a variety of nurse education settings and leads research projects related to technology enhanced clinical education and mobile learning. Perry is an established author and is the principal investigator of a SSHRC-funded study exploring artistic pedagogical technologies. Perry is also a winner of the Canadian Association of Schools of Nursing Award for Excellence in Nursing Education.

Recommended Citation

Melrose, S., Park, C. & Perry, B. (2015). Creative clinical teaching in the health professions. Retrieved from http://epub-fhd.athabascau.ca/clinical-teaching/

Writing in College: From Competence to Excellence is designed for students who have largely mastered the conventions of high-school level writing and are now rising to meet more the advanced expectations of college. Students will find in Writing in College a warm invitation to think of themselves as full, self-motivated members of the academic community. With concise explanations, clear multi-disciplinary examples and empathy for the challenges of student life, this short textbook both explains the purposes behind college-level writing and offers indispensable advice for organization and expression.