18 Cover Letter Types

There are two types of cover letters that you can prepare:

• Targeted:
  • A targeted cover letter is the most commonly used type of letter in response to a specific job posting. You customize the content of your letter to match the job requirements listed in the advertisement by including keywords from the posting. Your cover letter should provide concrete examples from your education and work experience of how you have demonstrated the qualifications listed.
• Generalized:
  • A generalized cover letter can be used when you apply to a company but are unaware of the positions they are hiring for. This type of letter might be used when attending a career event where multiple employers are present, but the available jobs are unknown. You can also prepare a generalized cover letter for when you find yourself in an unplanned networking situation; your letter will provide your contact with information highlighting your professional accomplishments.