17 Purpose of a Cover Letter

Why should you create a targeted cover letter to accompany your resume?

• Preparing a well-thought-out, personalized, customized, and compelling cover letter is an effective job search strategy that can give you an advantage over other applicants and increase your chances of getting an interview.
• Your targeted cover letter allows you to show the potential employer why you are the right person for the job by emphasizing, expanding, and complementing several key points related to the employer’s needs.
• A professional, well-crafted, interesting, and impressive cover letter demonstrates your written communication skills and should persuade the employer to want to read your resume and meet with you to further explore your qualifications.