About the Author

Since my teenage years, I’ve been fascinated and challenged by the world of work. I’ve always found my own jobs, experiencing the full spectrum of emotions—fear, anxiety, panic, and hope—while searching for work. Through these experiences, I’ve gained a deep understanding of how to help a person clarify their vision and bring it to life!

Rob Straby is passionate about helping individuals build careers that allow them to reach their full potential and realize their dreams. Since 1986, he has assisted over 3,500 people in clarifying their goals and navigating career paths that align with their personal and professional aspirations without sacrificing their personal lives.

Rob is a co-founder of the Career Development Professional program at Conestoga College. He has guided the program through its evolution from a traditional classroom delivery to Conestoga College’s first fully online program serving students across Canada.

Drawing from his personal life, education, and professional experiences, Rob has designed and delivered cutting-edge educational courses, provided career development coaching and job search strategies for individuals and corporations, and led seminars on organizational change, team building, and process facilitation.

Outside of work, Rob is a lifelong outdoor enthusiast. He enjoys practicing Tai Chi Qigong, cross-country skiing, swimming, cycling, and gardening.