Project Execution
14 Research
Being effectively able to research, using both primary and secondary methods, is a key component of almost every Capstone. The key is to remember you should be using quality academic resources. Your campus library is always an excellent source of these and the reference librarian team is always more than happy to help.
Collecting
Courses and Guided Projects
A/B Testing
Create an A/B web page Marketing Test with Google Optimize by Angelo Paolillo, Coursera
A/B Testing Course by Google x Udacity
Create Experiments for Business Research by Shalini Gopalkrishnan, Coursera
Surveys
Use SurveyMonkey to Create a Survey and Analyze Results by Abby Saey, Coursera
Create Surveys with Qualtrics by Shalini Gopalkrishnan, Coursera
Get Started with Microsoft Forms by Heidi Barker, Coursera
Create Conditional Survey Forms using Zoho Forms by Emmanuel Ibekwe, Coursera
Create Customer Support Data with Google Sheets by Melissa Al-Shaer, Coursera
Tools and Templates
Interviews
Research User Interviews Template
Empathy Interview Guide: understand the problems and concerns of customers/users
Analysis
Tools and Templates
Assumption Learning (Miro.com): Use this tool to collect and refine your learnings after testing your critical assumptions.
Feedback Grid Template (Miro.com): A tool designed to help you structure the information gathered from user testing. Identify details that you might forget with this easy canvas.
Exercises
Data Analysis Using Excel by Paula Del Ra, Coursera
Finding, Sorting, & Filtering Data in Excel by Judy Richardson, Coursera
Storytelling With Data by Shalini Gopalkrishnan, Coursera
Visualizations
Courses and Guided Projects
Overview of Data Visualization by Judy Richardson, Coursera
Design and Visualize Impact Metrics with Miro by Tricia Bagley, Coursera
Data Visualization with Plotly Express by Snehan Kekre, Coursera
Create Charts and Dashboards Using Google Sheets by Ishita Sinha, Coursera
Create a Custom Marketing Analytics Dashboard in Data Studio by Carmen Rojas, Coursera
Interactive Statistical Data Visualization by Ryan Ahmed, Coursera
How to Make an Infographic From Survey Data Sara McGuire (2016)VennGage