Research

Amanda McEachern Gaudet

Project Execution

14 Research

Being effectively able to research, using both primary and secondary methods, is a key component of almost every Capstone. The key is to remember you should be using quality academic resources. Your campus library is always an excellent source of these and the reference librarian team is always more than happy to help.

Collecting

Courses and Guided Projects

A/B Testing

Create an A/B web page Marketing Test with Google Optimize by Angelo Paolillo, Coursera

A/B Testing Course by Google x Udacity

Create Experiments for Business Research by Shalini Gopalkrishnan, Coursera

Surveys

Use SurveyMonkey to Create a Survey and Analyze Results by Abby Saey, Coursera

Create Surveys with Qualtrics by Shalini Gopalkrishnan, Coursera

Get Started with Microsoft Forms by Heidi Barker, Coursera

Create Conditional Survey Forms using Zoho Forms by Emmanuel Ibekwe, Coursera

Create Customer Support Data with Google Sheets by Melissa Al-Shaer, Coursera

Tools and Templates

Interviews

Research User Interviews Template

Empathy Interview Guide: understand the problems and concerns of customers/users

Analysis

Tools and Templates

Assumption Learning (Miro.com): Use this tool to collect and refine your learnings after testing your critical assumptions.

Feedback Grid Template (Miro.com): A tool designed to help you structure the information gathered from user testing. Identify details that you might forget with this easy canvas.

Exercises

Data Analysis Using Excel by Paula Del Ra, Coursera

Finding, Sorting, & Filtering Data in Excel by Judy Richardson, Coursera

Storytelling With Data by Shalini Gopalkrishnan, Coursera