Credential

Upon completion of this program you will be awarded with an Honours Bachelor of Public Relations Management.

Program Description

The Honours Bachelor of Public Relations Management at Centennial College’s Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Honours Bachelor of Public Relations Management program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you’ll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you’ll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

A 14-week industry field placement, during which you’ll gain real-world experience prior to graduation, will round out this program.

Because the program will highlight research, social and digital media, corporate communications and foundations in business, you’ll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

This college has been granted a consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.