By: Saji N, Hoffman N, Kaiser F and Abraham N. Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter About Porter’s Value Chain  The concept of the value chain was first presented by Michael Porter in the book ‘Competitive advantage: Creating and Sustaining Superior Performance’ published in 1985 (Kumar … Continue reading Staying one step ahead of the competition with Porter’s Value Chain Analysis