Your program curriculum is designed to ensure graduates acquire the essential skills, knowledge, and attitudes appropriate and relevant to both the needs of students and employers.

Program Vocational Learning Outcomes

Program vocational learning outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

1. Determine, analyze and respond to clients’ advertising and marketing communications objectives by applying principles of marketing and communications.
2. Perform a market segmentation analysis, determine the organization’s target market/audience and define the consumer behaviour of each segment.
3. Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
4. Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
5. Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
6. Develop creative solutions to address advertising and marketing communications challenges.
7. Plan, implement, monitor and evaluate projects by applying principles of project management.
8. Complete all work in a professional, ethical and timely manner.

Essential Employability Skills Outcomes

Essential Employable Skills (EES) are skills that, regardless of a student’s program or discipline, are critical for success in the workplace, in day-to-day living, and for lifelong learning. Graduates will reliably demonstrate abilities in six skill categories:

Global Citizenship and Equity Learning Outcomes

There are six Global Citizenship and Equity (GCE) learning outcomes integrated into Diploma and Advanced Diploma programs as a component of Centennial’s Signature Learning Experience (SLE). The SLE reflects the College’s promise to provide students with a distinctive and inclusive educational experience that builds on a foundation of global citizenship, equity, and social justice. Certificate and Graduate Certificates also include at least two GCE learning outcomes. The GCE learning outcomes are:

1. Identify one’s role and responsibilities as a global citizen in personal and professional life.
2. Identify beliefs, values and behaviours that form individual and community identities and the basis for respectful relationships.
3. Analyze issues of equity at the personal, professional, and global level.
4. Analyze the use of the world’s resources to achieve sustainability and equitable distribution at the personal, professional, and global level.
5. Identify and challenge unjust practices in local and global systems.
6. Support personal and social responsibility initiatives at the local, national, and global level.

Global Citizenship and Equity Portfolio

As a component of the SLE, Diploma and Advanced Diploma program students will complete the Global Citizenship and Equity (GCE) Portfolio. Building the GCE Portfolio is a process of documenting your GCE learning. Each item selected for inclusion in the portfolio demonstrates growth and understanding of Global Citizenship and Equity within your program of study.

Students are encouraged to develop their GCE Portfolio beginning in their first semester. You will add artifacts from coursework and accompanying reflections as well as artifacts arising from co-curricular activities, volunteering, etc. to your portfolio as you progress through the program. You are encouraged to use the ePortfolio tools available on eCentennial, as well as to develop an online professional portfolio presence through LinkedIn and/or other personal websites/blogs.

Curriculum Frameworks

Include other curriculum information, if any and applicable, e.g., curriculum themes, structure, frameworks, scaffolding, etc.