Your program curriculum is designed to ensure graduates acquire the essential skills, knowledge, and attitudes appropriate and relevant to both the needs of students and employers.

Program Vocational Learning Outcomes

Program vocational learning outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

As a graduate of this program, you will reliably demonstrate the ability to:

1. Develop digitally-centric creative portfolio case studies using current
industry – standard writing and design skills.

2. Justify, analyze and critique multi-media advertising creative campaigns
that support business and marketing objectives and goals.

3. Develop and write creative advertising strategies using current and
relevant industry tools and best practices.

4. Apply constructive criticism to enhance and innovate creative thinking.
5. Develop action plans that build strategic creative advertising campaigns
using collaborative techniques.

6. Analyze and solve business and marketing challenges for clients by
applying innovative creative and digital techniques.

7. Develop, communicate and present creative advertising campaign
strategies that meet or exceed business and marketing goals or
objectives.

8. Address, evaluate and respond positively to a creative critique.

9. Apply research and investigative skills to the creative development
process

Essential Employability Skills Outcomes

Essential Employable Skills (EES) are skills that, regardless of a student’s program or discipline, are critical for success in the workplace, in day-to-day living, and for lifelong learning. Graduates will reliably demonstrate abilities in six skill categories:

Global Citizenship and Equity Learning Outcomes

There are six Global Citizenship and Equity (GCE) learning outcomes integrated into Diploma and Advanced Diploma programs as a component of Centennial’s Signature Learning Experience (SLE). The SLE reflects the College’s promise to provide students with a distinctive and inclusive educational experience that builds on a foundation of global citizenship, equity, and social justice. Certificate and Graduate Certificates also include at least two GCE learning outcomes. The GCE learning outcomes are:

1. Identify one’s role and responsibilities as a global citizen in personal and professional life.
2. Identify beliefs, values and behaviours that form individual and community identities and the basis for respectful relationships.
3. Analyze issues of equity at the personal, professional, and global level.
4. Analyze the use of the world’s resources to achieve sustainability and equitable distribution at the personal, professional, and global level.
5. Identify and challenge unjust practices in local and global systems.
6. Support personal and social responsibility initiatives at the local, national, and global level.

Global Skills Portfolio

As a component of the SLE, Diploma and Advanced Diploma program students will complete the Global Skills Portfolio. Building the Portfolio is a process of documenting your GCE learning. Each item selected for inclusion in the portfolio demonstrates growth and understanding of Global Citizenship and Equity within your program of study.

Students are encouraged to develop their Global Skills Portfolio beginning in their first semester. You will add artifacts from coursework and accompanying reflections as well as artifacts arising from co-curricular activities, volunteering, etc. to your portfolio as you progress through the program. You are encouraged to develop an online professional portfolio presence through LinkedIn and/or other personal websites/blogs.