Module 3, Part 2: Surveys

Module 3, Part 2:

Surveys

Learning Outcomes

After completing this module, you will be able to:

  •  Differentiate between closed-ended and open-ended survey questions, identifying the advantages and disadvantages associated with each format.
  •  Apply Fink’s (2017) guidelines for survey creation, including the importance of conceptualization and operationalization of research variables in the development of effective survey questions.
  •  Explain the three types of rating scales (categorical, ordinal, and numerical) and their application in measuring attitudes, perceptions, and behaviors in surveys.
  •  Design a well-structured survey, including considerations for question sequencing, formatting, and pre-testing to ensure clarity, logical flow, and respondent engagement.


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Action Research Handbook Copyright © by Dr. Zabedia Nazim and Dr. Sowmya Venkat-Kishore is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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