Chapter 8: Writing for Business
Explore Your Understanding
Consider the following questions.
- Brands use social media all the time. Think of an example of a brand’s use of social media that you didn’t like. Why didn’t you like it? What would you have done differently?
- How does the choice of medium (memo, letter, social media) impact the tone, style and content of a business message? When do you think each medium is most important?
- In the age of digital communication, how has the role of formal letters and printed memos evolved, and when are they still relevant?
- How does the use of visual elements, such as images, infographics, and videos enhance the effectiveness of social media business communication?
