Koko Analytics

January 1, 2025 — December 31, 2025

#	Pages	Visitors	Pageviews
21	5.3 Selecting Target Markets and Target-Market Strategies	236	286
22	2.3 Developing Organizational Objectives and Formulating Strategies	220	274
23	6.1 What Composes an Offering?	214	253
24	1.5 Discussion Questions and Activities	214	245
25	15.3 Pricing Strategies	203	245
26	2.4 Where Strategic Planning Occurs within Firms	194	241
27	2.5 Strategic Portfolio Planning Approaches	202	235
28	3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	192	235
29	15.1 The Pricing Framework and a Firm’s Pricing Objectives	207	235
30	5.4 Positioning and Repositioning Offerings	188	233
31	3.3 Discussion Questions and Activities	170	202
32	8.1 Marketing Channels and Channel Partners	163	196
33	6.2 Types of Consumer Offerings	134	179
34	2.7 Key Terms	135	170
35	15.2 Factors That Affect Pricing Decisions	135	164
36	6.4 Branding, Labeling, and Packaging	129	161
37	11.1 Integrated Marketing Communications (IMC)	135	154
38	8.2 Typical Marketing Channels	119	145
39	11.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problems	116	143
40	For Students: How to Access and Use this Textbook	108	139

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#	Referrers	Visitors	Pageviews
1	fanshaweonline.ca	5,930	7,368
2	google.com	499	606
3	bing.com	195	237
4	rcbcollege.brightspace.com	92	148
5	vuws.westernsydney.edu.au	98	142
6	ontariolearn.desire2learn.com	40	137
7	oercommons.org	70	103
8	openlibrary.ecampusontario.ca	25	48
9	chatgpt.com	16	23
10	fanshawelibrary.com	17	21
11	pressbooks.directory	11	16
12	search.yahoo.com	14	15
13	duckduckgo.com	9	11
14	ca.search.yahoo.com	8	9
15	search.fanshawelibrary.ca	4	8
16	google.co.uk	5	6
17	cac-excel.officeapps.live.com	5	6
18	mylearning.mitt.ca	4	6
19	cn.bing.com	5	5
20	ph.search.yahoo.com	5	5