Koko Analytics

February 5, 2025 — March 5, 2025

#	Pages	Visitors	Pageviews
1	2.4 A 6-Step Social Media Marketing Framework	74	87
2	9.3 Understanding External Factors	31	38
3	1.5 Market Segmentation	17	25
4	7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	18	24
5	7.3 Stages in the Buying Process	22	24
6	2.5 The Influence of Social Media on Marketing in the Golf Industry	10	20
7	Cover	14	17
8	7.1 Factors That Influence Consumers’ Buying Behaviour	11	16
9	6.1 The Relationship Between an Organization and its Environment	16	16
10	10.4 Primary and Secondary Research	13	14
11	3.3 Nine Steps to Executing an Email Campaign	13	14
12	9.4 Customer Segmentation: Knowing the Customer	12	12
13	Acknowledgements	9	10
14	3.4 Pay-Per-Click Advertising	9	9
15	2.1 Social Media Marketing	8	8
16	About this Book	6	7
17	1.4 Typical Marketing Channels	5	6
18	10.1 The Marketing Research Process	4	6
19	10.3 Types of Research Design	6	6
20	Chapter 3: Digital Marketing	4	5

#	Referrers	Visitors	Pageviews
1	google.com	205	239
2	chatgpt.com	3	9
3	perplexity.ai	3	5
4	pressbooks.directory	3	3
5	cac-excel.officeapps.live.com	2	3
6	google.ca	2	2
7	bing.com	2	2
8	google.co.za	1	2
9	facebook.com	1	2
10	google.co.th	2	2
11	search.brave.com	1	2
12	fanshawelibrary.com	1	1
13	google.com.ph	1	1
14	google.co.uk	1	1
15	openlibrary.ecampusontario.ca	1	1
16	fanshawecca.sharepoint.com	1	1
17	fanshaweonline.ca	1	1
18	fahnd.com/search/6850/search.html	1	1
19	ecampusontario.pressbooks.pub/oerdevelopmentguide/chapter/apply-for-an-oer-grant	1	1
20	mail.google.com	1	1