Koko Analytics

July 30, 2024 — August 27, 2024

#	Pages	Visitors	Pageviews
1	Cover	13	36
2	2.4 A 6-Step Social Media Marketing Framework	19	21
3	7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	14	15
4	1.5 Market Segmentation	8	9
5	7.3 Stages in the Buying Process	9	9
6	6.1 The Relationship Between an Organization and its Environment	4	6
7	Acknowledgements	2	6
8	11.3 Functions of the Marketing Plan	3	5
9	10.4 Primary and Secondary Research	5	5
10	1.2 Marketing for the Golf Industry	2	4
11	3.3 Nine Steps to Executing an Email Campaign	2	4
12	2.5 The Influence of Social Media on Marketing in the Golf Industry	3	3
13	7.1 Factors That Influence Consumers’ Buying Behaviour	3	3
14	3.4 Pay-Per-Click Advertising	3	3
15	3.5 Chapter Summary	1	3
16	3.1 Technology	1	3
17	1.1 Defining Marketing	2	2
18	1.4 Typical Marketing Channels	2	2
19	2.3 Social Media in the Club Environment	2	2
20	3.2 Email Marketing	1	2

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1	google.com	73	85
2	openlibrary.ecampusontario.ca	2	6
3	scholar.google.ca	1	4
4	fanshawelibrary.com	1	1
5	scholar.google.com	1	1
6	openlibrary.ecampusontario.ca/item-details	1	1