Koko Analytics

July 2, 2024 — July 30, 2024

#	Pages	Visitors	Pageviews
1	Cover	10	24
2	2.4 A 6-Step Social Media Marketing Framework	20	24
3	7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	11	20
4	Acknowledgements	4	12
5	About this Book	5	11
6	1.5 Market Segmentation	7	8
7	7.1 Factors That Influence Consumers’ Buying Behaviour	7	8
8	10.4 Primary and Secondary Research	8	8
9	6.3 The Macro Environment	2	7
10	5.2 Public Relations Activities and Tools	1	6
11	1.4 Typical Marketing Channels	2	5
12	Chapter 6: Evaluating the External Environment	1	5
13	3.4 Pay-Per-Click Advertising	4	4
14	11.3 Functions of the Marketing Plan	4	4
15	3.3 Nine Steps to Executing an Email Campaign	4	4
16	Chapter 2: Social Media Marketing	1	3
17	6.1 The Relationship Between an Organization and its Environment	3	3
18	10.1 The Marketing Research Process	3	3
19	10.3 Types of Research Design	3	3
20	7.3 Stages in the Buying Process	2	3

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