Koko Analytics

June 29, 2024 — July 27, 2024

#	Pages	Visitors	Pageviews
1	2.4 A 6-Step Social Media Marketing Framework	22	26
2	Cover	10	24
3	7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	12	21
4	Acknowledgements	4	12
5	About this Book	5	11
6	1.5 Market Segmentation	8	9
7	10.4 Primary and Secondary Research	9	9
8	7.1 Factors That Influence Consumers’ Buying Behaviour	6	7
9	6.3 The Macro Environment	2	7
10	5.2 Public Relations Activities and Tools	1	6
11	Chapter 6: Evaluating the External Environment	1	5
12	1.4 Typical Marketing Channels	1	4
13	3.4 Pay-Per-Click Advertising	4	4
14	11.3 Functions of the Marketing Plan	4	4
15	Chapter 2: Social Media Marketing	1	3
16	6.1 The Relationship Between an Organization and its Environment	3	3
17	10.1 The Marketing Research Process	3	3
18	10.3 Types of Research Design	3	3
19	3.3 Nine Steps to Executing an Email Campaign	3	3
20	7.3 Stages in the Buying Process	2	3

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2	lens.google.com	3	6
3	scholar.google.es	1	3
4	fanshawelibrary.com	1	2
5	bing.com	2	2
6	scholar.google.com.eg	2	2
7	google.co.uk	2	2
8	pressbooks.directory	1	1
9	scholar.google.com	1	1
10	google.co.in	1	1
11	l.messenger.com	1	1
12	ecosia.org	1	1