Koko Analytics

June 4, 2024 — July 2, 2024

#	Pages	Visitors	Pageviews
1	2.4 A 6-Step Social Media Marketing Framework	36	42
2	7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	21	21
3	1.5 Market Segmentation	6	10
4	2.5 The Influence of Social Media on Marketing in the Golf Industry	6	7
5	Cover	4	6
6	7.1 Factors That Influence Consumers’ Buying Behaviour	6	6
7	5.2 Public Relations Activities and Tools	1	6
8	10.4 Primary and Secondary Research	6	6
9	1.2 Marketing for the Golf Industry	2	3
10	Chapter 2: Social Media Marketing	1	3
11	3.4 Pay-Per-Click Advertising	3	3
12	6.1 The Relationship Between an Organization and its Environment	3	3
13	10.1 The Marketing Research Process	3	3
14	10.3 Types of Research Design	3	3
15	Acknowledgements	2	3
16	Chapter 7: Consumer Buying Behaviour	1	2
17	Chapter 3: Digital Marketing	1	2
18	3.0 Learning Objectives	1	2
19	11.3 Functions of the Marketing Plan	2	2
20	11.6 Chapter Summary	1	2

#	Referrers	Visitors	Pageviews
1	google.com	89	108
2	bing.com	2	3
3	scholar.google.com	3	3
4	google.ca	1	2
5	google.co.za	1	1
6	google.co.kr	1	1
7	scholar.google.co.kr	1	1
8	google.co.in	1	1