Koko Analytics

May 25, 2024 — June 22, 2024

#	Pages	Visitors	Pageviews
1	2.4 A 6-Step Social Media Marketing Framework	28	32
2	7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	25	25
3	Cover	8	14
4	1.5 Market Segmentation	8	13
5	7.1 Factors That Influence Consumers’ Buying Behaviour	10	11
6	Acknowledgements	5	7
7	10.1 The Marketing Research Process	6	6
8	3.3 Nine Steps to Executing an Email Campaign	5	6
9	2.5 The Influence of Social Media on Marketing in the Golf Industry	4	5
10	1.0 Learning Objectives	2	4
11	Appendix: Ancillary Resources	3	4
12	10.4 Primary and Secondary Research	3	3
13	1.1 Defining Marketing	2	2
14	Chapter 1: What is Marketing?	1	2
15	Chapter 7: Consumer Buying Behaviour	1	2
16	3.4 Pay-Per-Click Advertising	2	2
17	6.1 The Relationship Between an Organization and its Environment	2	2
18	9.1 The Marketing Mix	1	2
19	1.2 Marketing for the Golf Industry	1	1
20	1.4 Typical Marketing Channels	1	1

#	Referrers	Visitors	Pageviews
1	google.com	87	100
2	fanshawelibrary.com	5	9
3	bing.com	2	3
4	google.ca	1	2
5	scholar.google.com	2	2
6	google.co.za	1	1
7	google.co.kr	1	1
8	scholar.google.co.kr	1	1