Module 1: Creating Intercultural Awareness and Understanding Attitudes

Further Resources and References 

Further Resources

Jasper, S. (2018, January 12). H&M—blatant racism or a crass lack of (inter)cultural competence? A Pond Apart.

  • This article discusses examples of how the lack of intercultural competence (cultural awareness and sensitivity) within important companies such as H&M, Dove, Nivea during business and marketing processes resulted in racist advertisements (un)intentionally portraying the superiority of White over Black people.

Nadal  K. L. (2014). A guide to responding to microaggressions. CUNY FORUM, 2(1), 71-76. Retrieved from

  • This article provides a summary guide to respond to microaggression. It explains three types of microaggression (microassaults, microinsults, and microinvalidations), provides examples of different microaggressions, and explains how and when to respond to these microaggressions.

TEDx Talks. (2019, May 13). It’s time to re-imagine Canada’s ‘nice’ identity | Riley Yesno | TEDxUofT [Video]. YouTube.

  • In this talk (18’36”), Riley reflects on the dominant perceptions of Canadian identity to challenge us to think critically about the accuracy in the identities created. She presents examples of the inequity found among Indigenous populations (and immigrant communities) in Indigenous women.  Riley Yesno is an undergraduate student at the University of Toronto, a former member of the Prime Minister’s Youth Council, and an Indigenous Rights advocate.

Wisconsin Technical College System [WTCSystem]. (2020, May 26). Responding to microaggressions [Video]. YouTube.

  • This brief video (2’48”) defines microaggressions and presents 3 strategies for responding when they occur. It also offers examples of microaggressions and self-reflection questions we can use to analyze assumptions that lead to microaggressions.